What The CMO Needs To Know About Marketing Technology
Carlos Suarez
June 11, 2019 Familiarity with marketing technologies is a must for today’s CMO. However, the range of tech knowledge across CMOs varies widely. Even if every CM[...]
CFO Tech Blog: How To Become The Tech Savvy CFO
More than ever, today’s CFOs are expected to have a degree of tech savviness. Big data and analytics are tools that are just too powerful to ignore[...]
The CFOs Guide To Evaluating Information Technology
Evaluating information technology can be a challenging aspect of the CFO role. Your organization is likely inundated with requests for new IT feature[...]
The CFO’s Guide to Smart Investing in Information Technology
Opportunities to spend on tech are endless these days. But your budget isn’t endless. Your company needs to invest in technology, but you need to d[...]
Is The CFO Today’s Technology Champion?
It’s always been important for the C-suite to understand the cost benefits and value associated with technology projects, but today’s complex inf[...]
Top Questions CFOs Have Regarding Backup & Business Continuity
If your organization is large enough to have a CFO, it surely has some kind of backup and business continuity plan in place. Do you understand how thi[...]
How Technology Can Assist CFOs and Their Expanding Job Functions
CFOs & Technology The CFO role continues to evolve. CFOs used to be considered fairly powerless scorekeepers or merely chief bean counters, but today[...]
Why Do IT Departments Report To The CFO
Organizational structure is something that is hotly debated at businesses around the world, but one of the biggest mysteries is where it makes sense [...]
Should CMOs and CIOs Partner On Strategic Information Technology?
For as long as the roles of CMO and CIO have existed, their work has rarely overlapped. CMOs focused on the company’s marketing efforts while CIOs [...]
Will LinkedIn Phishing Threats Defeat The Popular Business Social Media Platform?
The career-centered social media network LinkedIn is the latest victim of phishing efforts on the part of cybercriminals—demonstrating that no organ[...]